BILLIONAIRE BOYS CLUB

In 2005, Pharell Williams partnered with Japanese fashion icon Nigo (Founder of the highly successful A Bathing Ape/BAPE brand) to launch Billionaire Boys Club and ICECREAM. Employing the unique visual language of legendary Japanese graphic designer Sk8thing, the line has since exceeded the expectations of it's founders to become a globally recognized brand. Following the mantra "wealth is of the heart and mind, not of the pocket", Billionaire Boys Club and ICECREAM was created to shake up the connoisseurs of contemporary menswear. The line currently consist of T-shirts, polos, sweatshirts, knits, denim, and shirts;outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks, and accessories. www.bbcicecream.com